Cosmo Nail Bar
Creating a encompassing online presence
About Cosmo Nail Bar
The Cosmo Nail Bar is an award-winning nail salon that has been crown one of the best salons in the DFW area. They’re based in Arlington, TX. Their modern practice specializes in nail care and beautification services. Cosmo Nail Bar has a great reputation locally, and has traditionally grown its patient lists through good old word of mouth. However, they’ve recently begun to set their sights a little bit further afield, looking to appeal to customers outside of Arlington and in the greater DFW area.
What We Did
We run strategic AdWords campaigns for Cosmo Nail Bar, targeting cities outside of Arlington, and focusing on nail care treatments such as pedicure as we knew these were the practice’s best-sellers, with a small campaign on the amenities they also provide.
This approach immediately saw improvements in their enquiry figures, growing by 45%. Because of this success, we were invited to provide a wider range of digital marketing services.
We now run The Courtyard’s social media across Yelp, Instagram and Facebook, growing follower counts and improving visits from social media.
We’ve developed the website’s content strategy, focusing on lead generation and SEO. Incorporating search keywords and different stages of their potential customers’ needs. We’ve also greatly expanded on-site content in line with SEO best practice.
The Future
Cosmo Nail Bar is continuing to grow and we’ve been supporting them with PR around this, as well as continuing with monthly activity and reporting. Cosmo Nail Bar is fantastic to work with – they’re truly passionate about what they do, and we’re excited to continue playing a part in their growth.
