Today, Era Media Group helps brands grow through smart strategy, intentional design, and performance marketing that actually delivers. From full-funnel B2B systems to culture-first consumer brands, we create marketing that moves.
I’m the founder—and for the past 14+ years, I’ve worked at the intersection of creativity, data, and structure.
I’ve led rebrands, built websites, scaled ad budgets, and designed systems that convert clicks into clients. This isn’t just what I do, it’s what I’ve been refining most of my life.
Marketing Analytics & Reporting – 7 years
AI-Enhanced Marketing – 3 years
B2B Marketing – 7 years
B2C Marketing – 10 years
Paid Ads (PPC) – 6 years
Website Development – 14 years
Design & UI/UX – 14 years
Brand Strategy – 10 years
I started graphic designing and creating websites in high school. What began as late-night creative projects turned into 14 years of experience in digital design, UI, and UX.
I launched Era Media Group while still in college to support small businesses and challenge myself to grow.
Since then, I’ve helped more than 25 brands sharpen their voice, scale their reach, and turn attention into results.
I studied math and chemistry at UT Arlington, graduating in 4.5 years with a double major and minors in business and actuarial science.
That education didn’t just teach me formulas, it trained me to solve complex problems under pressure, think across systems, and communicate clearly. It’s also what makes me unusually comfortable blending design with data.
Today, I use that background to build marketing strategies that are both creatively sharp and mathematically sound.
I started as a data analyst. I built systems to work with massive datasets, tracking patterns and building models to support business growth.
Over time I translated those skills into marketing strategy. Now I specialize in performance marketing, attribution, and campaign funnels.
My creative journey started with pencils and sketchbooks. I spent my teenage years drawing logos, designing T-shirts, and creating visual identities for imaginary brands.
When I did build my first website in high school, it was a chaotic mix of HTML, gradients, and ambition—but it was also the moment my artwork met interface.
By 18, I wasn’t just drawing anymore—I was designing and launching real digital platforms. I started helping local businesses with logos, menus, posters, and websites. I was making brands look real before they even had products.
Created 100+ visuals, logos, and marketing kits by 18
Built fully coded websites before drag-and-drop tools existed
Learned to match design taste with business needs—and build both from scratch
A double major in math and science, plus minors in business administration and actuarial science. A mindset grounded in analysis, structure, and cross-functional thinking.
But even while studying calculus and risk models, I was growing Era Media Group—helping local businesses build real marketing engines. Branding became my craft. Data became my advantage.
Managed and optimized PPC budgets from $1.5K to $10K/month across early client portfolios
Took every math class I could—gained deep math proficiency and learned to translate it to business sense.
After graduation, I started as a data analyst—not because I wasn’t creative, but because I knew marketing without data is just guesswork.
I wanted to earn fluency in spreadsheets, systems, and scale.
In those first few years, I lived in Excel. I processed datasets with over 100,000+ rows, built dynamic reports that crashed weaker machines, and learned how to turn raw information into strategy-ready insights.
Tamed complex data sets with 100K+ rows—designed pipelines that replaced hours of manual work
Built models to forecast, track, and validate marketing impact with precision
Data gave me the tools—but direction came from applying them at scale. As I moved into leadership, I learned how to turn insights into action, campaigns into revenue, and systems into growth engines.
Whether driving $39M to $52M in revenue or rebuilding a full-stack marketing ecosystem, my focus shifted from execution to vision—designing strategies that scale and structures that support them. I’m comfortable leading teams, but even more so building the clarity they need to succeed.
While data was my foundation, marketing was always the goal. Once I could see the whole picture—what worked, what didn’t, and why—I shifted into performance marketing.
I didn’t come in with fluff. I came in with dashboards, hypotheses, and testable strategies. Every campaign had a feedback loop. Every dollar spent was measured. And every brand I touched got smarter, faster, and more efficient.
Boosted paid conversion rates from 2% to 8% across multiple B2B clients
Designed analytics dashboards that increased decision-making visibility 16x
Scaled ad budgets from $5K to +$50K/month—with measurable ROI
I stay creative by getting involved—working directly with local communities, small businesses, and cultural projects that push me to think differently. These aren’t just side gigs; they’re where I experiment, refine ideas, and test new strategies in the real world.
I stay hands-on—building relationships, discovering what resonates, and translating that insight into smarter marketing. It keeps my brain sharp, my ideas fresh, and my work grounded in the people it’s meant to reach.
