Technical SEO and Site Architecture Built for Long-Term Growth
Discovery & Digital Risks
This client had been in the food distribution industry for over 50 years. They had deep industry trust, but their digital presence wasn’t keeping up. The brand was scattered across outdated pages, duplicate content, and legacy backlinks with no mapped redirects. Any redesign risked erasing decades of earned SEO equity.
Our job wasn’t just to rebrand — it was to make sure they didn’t lose what already worked while future-proofing the entire ecosystem.
Key Takeaways:
Legacy SEO structure was valuable but fragile
Website lacked clarity, funnel logic, and modern UX
Rebranding required precision to preserve rankings and traffic
Rebuild with Structure and Search in Mind
We led the entire rebrand from strategy through execution. That meant designing a conversational website focused on high-intent decision points — not just product lists. Simultaneously, we remapped every major backlink, built new redirect rules, and structured content hubs to support long-term SEO health.
We also introduced campaign-level tracking with a UTM framework and built out data flows across email, ads, CRM, and on-site behavior.
What We Built:
New brand architecture with audience-driven messaging
SEO-preserving cutover plan that mapped and redirected 10+ years of backlinks
Cross-channel analytics system built for real-time insights
Data Systems That Drive Strategy
The rebrand wasn’t just visual or structural — it was analytical. We overhauled their tracking stack with Google Analytics, Tag Manager, and CRM-integrated UTM logic. We monitored conversion bottlenecks in real time and adjusted accordingly.
One insight showed drop-offs at the quote stage, so we redesigned the form — which led to a 9–12% lift in completions over just three months. With Salesforce plugged into the loop, we could finally match spend to sale with accuracy.
What We Improved:
Implemented full-funnel tracking with clean UTM logic
Connected ad data, web behavior, and CRM for unified reporting
Used insight to directly increase lead completion rates
Results & Repeatable Growth
This wasn’t just a rebrand. It was a shift in how the company marketed, measured, and grew. We preserved traffic, increased visibility, and gave the team a data backbone to scale with. Their SEO didn’t just survive — it accelerated.
Results Delivered:
Prevented SEO loss during total digital cutover
Achieved 3x lift in organic lead flow
Increased revenue by 30% over 2 years
Targeted strategies, smarter funnels, and measurable growth for complex businesses.
Creative campaigns and brand systems designed to connect, convert, and stay memorable.
