PPC That Improved ROI and Reduced CPL
Identifying the Challenges
This client had been manufacturing top-tier cleaning products for decades, but their marketing wasn’t keeping up. Their site traffic was healthy, their product line solid—but the leads? Inconsistent. Unqualified. Falling off before ever hitting the quote page.
We saw it clearly: they weren’t losing the race—they were running in circles. No visibility into what was working, no attribution clarity, and a funnel that couldn’t scale with growth.
Key Issues:
Lead attribution was fragmented across digital, referral, and offline channels
Funnel drop-offs spiked after initial interest—users weren’t converting
Sales team lacked intel on who was engaging or why
Strategic Implementation
We started by rebuilding their funnel architecture from the ground up—realign the journey to how modern buyers behave. UTM tagging, Google Tag Manager, CRM integrations—everything was rebuilt to ensure leads were tracked, segmented, and converted.
Then we rewired the site. We replaced their outdated structure with a conversion-first design that guided users toward action, not confusion. At the same time, we tracked every step using a Google Analytics + Salesforce combo, which let us identify where interest was falling off.
What We Did:
Implemented full-funnel data tracking from first click to closed deal
Redesigned site with messaging + CTAs aligned to buyer stages
Built out reporting tools to highlight gaps and double down on wins
Measuring Success
The result wasn’t just more leads—it was better ones. Faster-moving. Easier to close. The sales team was no longer flying blind; they had real-time dashboards telling them what to expect and where to focus.
Conversion rates jumped by 25%, and their quote form drop-off dropped by nearly half. For the first time, they could predict how marketing activity would fuel their pipeline—without guesswork.
Impact Highlights:
25% increase in lead-to-customer conversion rate
2x improvement in form completion on key product pages
Complete visibility across every traffic source and buyer touchpoint
Sustainable Growth and Future Outlook
This wasn’t a one-time cleanup. We set them up with an attribution model and funnel strategy that they now own—and build on. The system is flexible, scalable, and built to grow with their product line. They’re now expanding into new markets with the confidence that their data, messaging, and sales infrastructure will scale with them.
Lasting Results:
Attribution model that supports future expansion
Repeatable funnel strategy built on real buyer behavior
Marketing ROI measured in growth, not just spend
Targeted strategies, smarter funnels, and measurable growth for complex businesses.
Creative campaigns and brand systems designed to connect, convert, and stay memorable.
