PPC That Improved ROI and Reduced CPL
Research & Targeting
This B2B insurance firm specialized in commercial risk solutions, with policies ranging from $150K to $400K. The sales team was closing at a strong rate — but the top of the funnel wasn’t keeping pace. We stepped in to diagnose where their marketing spend was leaking.
Our analysis focused on buyer roles and firmographics. Using title segmentation and revenue filters, we mapped audiences on LinkedIn and Google to match high-value buyers like CFOs, CEOs, and procurement leads at $150M+ companies.
Key Takeaways:
Defined high-value audience segments across platforms
Shifted messaging from product-led to outcome-driven
Positioned brand to match executive decision criteria
Campaign Execution
We launched a complete overhaul of their paid media efforts. Using social, display, and search platforms, we created segmented audience strategies aimed at CEOs, CFOs, and decision-makers at companies managing $150K–$400K in annual premiums.
Each campaign was paired with UTM-tagged landing pages and Salesforce-backed lead flows. Retargeting campaigns were layered with personalized email follow-ups, and quote forms were redesigned to eliminate friction.
What We Engineered:
CRM + ad integration to track full-funnel performance
Behavioral retargeting + segmented email nurture
Simplified CTAs and landing pages built to convert
Performance & Optimization
Ad spend started at $2,500/month and was scaled to $14,500 with confidence. Conversion rates rose from 3.1% to 9.3%. Close rates improved from 70% to 90%. CAC dropped from $1,250 to $850 — outperforming the industry benchmark of $900.
Sales and marketing were finally speaking the same language, because data stitched them together.
Performance Gains:
3X increase in conversion rates (from 3.1% to 9.3%)
29% decrease in cost-per-acquisition
Revenue lift from $5.1M to $6.7M YoY
Built to Grow
This was more than just PPC. It was a tech-driven overhaul that made every dollar trackable, every lead measurable, and every campaign scalable. It turned paid ads from an expense into a growth engine.
Lasting Wins:
PPC strategy that ties spend to real revenue
Funnel and CRM system aligned to buyer behavior
Performance so strong we joined Google’s NDA program for beta ad testing
Targeted strategies, smarter funnels, and measurable growth for complex businesses.
Creative campaigns and brand systems designed to connect, convert, and stay memorable.
