Creating a Business That Conveys Luxury
Understanding the Market
In a district where high-income professionals demand more than service—they demand experience—Ciel needed to feel like a brand, not just a nail lounge. Local competitors leaned generic. Ciel had the opportunity to feel bespoke.
We conducted a full scan of competitor aesthetics, booking systems, and online reviews. Then we layered in luxury design principles—focusing not on decoration, but intention.
Key Takeaways:
Aligned brand tone with corporate-professional expectations
Modeled brand touchpoints on high-end spa and fashion experiences
Repositioned nail care as personalized self-care
Building the Experience
From the logo to the lighting, we created a brand designed to be felt. Our creative system included a full identity suite, social content strategy, and an SEO-ready website tailored for ease of booking and visual impact.
Every asset—from digital ads to appointment confirmations—was crafted to reflect polish, calm, and quality.
What We Built:
Brand visuals: logo, palette, printed menus, signage
Web and directory strategy with high-converting booking flow
Social content system built for aesthetic-led discovery
Growth & Momentum
With no external promotions, Ciel grew steadily through brand recognition and customer referrals. The tech team expanded from 15 to 32. Our retention systems (email and SMS) helped drive 28% higher rebooking rates, and consistent content kept engagement rising.
Performance Gains:
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2.1× growth in team size
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28% lift in customer retention from marketing flows
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Increased visibility in Google Maps and niche directories
A Brand That Works as Hard as the Team
Ciel isn’t just pretty—it performs. The brand now acts as an engine: attracting the right clients, retaining them through smart marketing, and scaling gracefully without losing its edge.
Lasting Wins:
Branded touchpoints that elevate the entire customer journey
Operational marketing that supports team growth
Design-led brand that earns loyalty and word-of-mouth
Targeted strategies, smarter funnels, and measurable growth for complex businesses.
Creative campaigns and brand systems designed to connect, convert, and stay memorable.
