Turning Custom Clothing Into a Cultural Brand
A Brand with Creative Depth
Dr. Stitches wasn’t just selling embroidery—they were capturing memories, marking identity, and outfitting communities. But from the outside, they looked like just another mom-and-pop shop. Our goal: craft a brand that matched their impact, and build a business system that could scale with demand.
We started with field interviews, local competitor scans, and a review of 5 years of order data. It became clear: this wasn’t a print shop—it was a creative service business waiting to be framed correctly.
Key Takeaways:
Shifted positioning from “local embroidery” to creative design partner
Reframed product types into solution categories (Greek apparel, workwear, fanwear)
Identified gaps in sales, content, and customer journey touchpoints
Design Meets Functionality
We redesigned the visual identity from scratch—new logo, type, color, and signage—focused on flexibility and personality. Then we streamlined the digital experience: web, content, and catalog systems now work in tandem to convert leads into orders.
We also introduced better intake flows, design consultations, and CRM automations. The brand became more than embroidery—it became memorable.
What We Built:
New brand visuals, storefront signage, and printed collateral
Fully restructured website and product catalog with clearer user flows
Booking and ordering systems with CRM tagging and customer tracking
Measuring Impact in Real Time
Website traffic and catalog visits jumped immediately. Online orders increased across categories, especially group orders (Greek, fanwear, workwear). Internal scheduling and consultation processes improved with automation, reducing lag time from inquiry to production.
In-store walk-ins started referencing the website—proof the branding and funnel were working.
Performance Gains:
40% increase in catalog engagement within first 3 months
Online order volume grew steadily, especially in Greek apparel and fanwear
Improved internal workflows saved 3–4 hours of manual coordination weekly
From One-Off Orders to Repeat Revenue
The work wasn’t just a visual upgrade—it was operational clarity. Now, Dr. Stitches looks like the business it always was behind the scenes: skilled, trusted, and customer-first. From families to fraternities to corporate clients—they’re the go-to team when people want custom with care.
Lasting Wins:
Brand built to attract both retail and high-volume clients
Operational systems aligned to reduce friction and scale output
Identity that now mirrors their precision, creativity, and care
Targeted strategies, smarter funnels, and measurable growth for complex businesses.
Creative campaigns and brand systems designed to connect, convert, and stay memorable.
