Matching the Heat of the Grill
Research & Positioning
This family-focused hibachi concept was entering a saturated market—one filled with cheap eats and rushed service. But Mr. Hibachi wasn’t casual dining. It offered an upscale, experience-driven meal with pricing to match. The problem? The brand didn’t exist yet, and perception hadn’t caught up to product quality.
We conducted local competitive analysis and consumer behavior audits to identify gaps in how premium hibachi was being positioned. From there, we built a brand strategy to elevate visual cues, emphasize experience, and pre-qualify diners before they ever booked.
Key Takeaways:
Identified visual & messaging gaps across competitor brands
Defined audience segments by price sensitivity and family occasion frequency
Positioned brand to justify premium price through aesthetic and content
Brand Execution
We handled the full build—from first logo sketch to printed menus and exterior signage. Every asset reinforced the high-end feel. Website design focused on visual clarity, simple bookings, and local SEO. Social content was engineered to stop scrolls: dramatic food shots, smiling families, high-impact short-form video.
We also structured directory listings to boost discoverability on Google Maps and Yelp, areas underutilized by local competitors.
What We Built:
Logo, menu system, color palette, typography & signage
SEO-driven website and ordering funnel
Content strategy for Instagram, TikTok, Yelp & Maps
Performance & Optimization
Once launched, the results were immediate and compounding. The brand saw 2.2× growth in impressions year-over-year, and 1.9× more clicks to its site. Followers doubled each year for the first two years. Local search visibility improved monthly, driven by listings optimization and visual consistency across platforms.
In the restaurant itself, the team adopted the brand as their own—improving presentation, aligning uniforms to brand tone, and even improving customer interaction flow.
Performance Gains:
2.2× YoY increase in impressions
1.9× increase in website clicks
Doubled social media following YoY
Internal brand adoption improved team presentation
Built to Scale
This wasn’t just a launch. It was a system designed to grow with the business. From menus to mobile screens, every touchpoint reinforced value. The brand now drives traffic, trust, and table bookings—before a guest ever sees the grill.
Lasting Wins:
A visual identity that turns customers into promoters
Local SEO and content working in tandem to drive revenue
Brand adoption by staff creating consistent offline experiences
Targeted strategies, smarter funnels, and measurable growth for complex businesses.
Creative campaigns and brand systems designed to connect, convert, and stay memorable.
