The Dallas Stars Partnership
A lot of marketing today lives inside a dashboard. Clicks, impressions, CPC, conversion rates.
And don’t get me wrong, I love measurable growth. I’m obsessed with it. If you can’t measure it, you can’t scale it.
But there’s another side of marketing that doesn’t fit neatly into attribution. The kind of marketing that makes deals move faster because people already believe you’re the real thing.
Drive Fore the Kids Golf Tournament
Each year, the Dallas Stars host Drive Fore the Kids, a golf tournament that brings together business, sport, and heart.
It’s more than just a day on the green—it’s an opportunity to strengthen our community, support a cause, and remind ourselves that technology’s true value shines brightest when it serves people.
Hall of Fame Gala
We had the opportunity to bring several of our clients to a star-packed Hall of Fame Gala experience, where they enjoyed a full evening of dinner, drinks, and great conversation alongside Dallas Stars players.
Between the energy in the room and the quality time with our clients, it was a night that helped us close deals, deepen long-term relationships, and reinforce what we care about most: doing business with people we genuinely value.
Corporate Branding at Home Games
One of the biggest highlights for us this season has been seeing our brand featured during Dallas Stars games. It’s a powerful reminder of the trust we’ve earned at the highest level.
When a major organization like the Dallas Stars relies on IT GOAT to support their technology, security, and operations, it sends a clear message: we’re built to handle serious environments where performance, reliability, and uptime matter.
If the Stars trust us to support their IT needs, enterprise-level organizations can feel confident doing the same.
IT GOAT Technology Night
We brought clients, partners, and prospects together for a full suite experience: food, conversation, and the kind of environment where relationships grow naturally. No slide decks. No forced sales pitch. Just real people connecting around shared goals.
The kind that turns “we should talk” into “let’s move forward,” and strengthens partnerships that position everyone for a better year ahead.
